Paula joined TPD full-time in 2021 after transitioning from corporate healthcare and brings a unique and highly valued skillset. As a seasoned professional, she has 30 years of combined advertising, marketing, program development and implementation, project management, vendor management, and client relations expertise. She has worked for Fortune ranked companies Humana and General Electric, as well as Caesars Entertainment and Anthem Blue Cross Blue Shield; she has partnered on special projects with Boston Consulting Group, Deloitte, Disney Institute, University of Houston, and MIT. Paula’s professional focus for the past 10 years has been with Humana, where she led corporate marketing and branding initiatives with focus on acquisition and retention strategy and the consumer experience; wellness program development, implementation, and management; product innovation with focus on Social Determinants of Health; and was a thought leader in Humana’s commitment to drive improved health outcomes while delivering perfect service to its members. Paula was key in launching the healthcare industry’s first directed-spend food card program to support those at risk of food insecurity and provided millions of dollars in healthy food purchases under her direction and oversight. She remains passionate about supporting those impacted by food insecurity - especially with our nation’s senior population. While being involved on the sidelines for the past five years, Paula has gained an in-depth understanding and appreciation of the unique challenges facing dentist-owned practices and looks forward to providing excellent support to TPD partners and the community of dentists we serve.