John Riley is the Executive Vice President of Amplify360, advising top clinical dentists with proven marketing strategies, taking them to the next level. With over 21 years of experience in the dental industry, his passion is coaching dentists and their teams to develop a culture for practice growth. He’s partnered with nearly a thousand practices over that timespan impacting their profit / EBIDTA in a significant way. As part of his core focus, he oversees Amplify360 New Member Engagements, leading a team of regional sales managers to accomplish a common goal while being the face of the company as a strategic KOL / Thought Leader. His passion to mentor dentists and team members, helping them break through the ceiling of complexity, brings him great joy. His dentists trust him explicitly as a business partner and thankful to have him in their corner.