ADMC Practice Growth Expert - Treatment Planning, Billing/Coding, Teams
In today’s competitive dental landscape, cohesive treatment planning is more than just a clinical best practice—it’s a revenue driver. When every provider and team member understands the patient’s overall treatment objectives, case presentation becomes smoother, and acceptance rates climb. This unified approach ensures patients receive comprehensive care while minimizing gaps in communication that often lead to missed procedures, underutilized chair time, or incomplete treatment sequences. In short, alignment between clinical recommendations and administrative execution is the foundation for predictable, sustainable profitability.
“Profitability isn’t just about seeing more patients—it’s about capturing every dollar you’ve already earned.”
The Power of Accuracy in Billing and Coding
Even the most meticulously planned treatment falls short financially if it’s not supported by accurate billing and coding. Each CDT code represents not just a service, but potential revenue—when documented and submitted correctly. Small errors, outdated codes, or missed procedure entries can chip away at margins without anyone noticing until month-end reports reveal the shortfall. Practices that prioritize coding accuracy, documentation clarity, and continual staff training routinely see cleaner claims, faster reimbursements, and fewer write-offs. The result? A direct and measurable boost to the bottom line.
Realistic Profit Margins: The Hidden Opportunity
When cohesive treatment planning is paired with airtight billing and coding processes, realistic profit margin increases of 8–15% are achievable—without adding new patients or raising fees. For example, capturing just one additional quadrant of scaling and root planing per week, or correctly coding a core buildup instead of rolling it into a crown fee, can mean tens of thousands of dollars in annual revenue. By building systems where the clinical team, administrative staff, and financial processes work in harmony, practices can unlock hidden revenue potential and transform efficiency into profitability.
Quick Tips for Immediate Impact
- Audit Coding Monthly – Review claims to ensure all billable procedures are captured and coded accurately.
- Train for Consistency – Provide ongoing education so every team member understands treatment plan protocols and CDT code updates.
- Connect Clinical & Financial Teams – Hold joint meetings so treatment planning aligns with billing workflows.
- Track Hidden Revenue – Monitor unbilled or downgraded procedures to find untapped profit.

