Dr. William "Woody" Oakes has been
named one of the "Giants of Dentistry" and one of the "Top
Clinicians in CE" by Dentistry Today magazine... but it was a long
journey to the top.
Woody graduated from Indiana
University Dental School (at the IU Medical Center in Indianapolis,
Indiana) in 1974. He graduated in the lower third of his class, held
down three part-time jobs and graduated with over $100K in debt.
He started practice as an
associate and opened his own practice two years later after
discovering that the owner-doctor of that practice was an alcoholic
and was guilty of Medicaid fraud.
For the next six years in his own
practice, he barely made a profit. He was evicted from two
apartments for failure to pay the rent, and for a brief time had to
move back home and live with his parents.
only form of transportation back then was a rusty, 1961 Volkswagen with a hole in the floorboard on the driver's side.
Desperate to become a success in
dentistry, every time he got the chance... he drove that old
Volkswagen to a successful dental office to look "over the shoulder"
of the dentist, take notes and learn all that he could.
Finally, his small practice in New
Albany, Indiana (in a bad part of town) started to turn around. In
fact, it began to do so well that Woody wrote a practice management
book - The Winning Combination - and sold it to other dentists in
hopes that it might help them.
That little blue book went on to
sell over 100,000 copies and remains today as the #1 best-selling
dental practice management book ever!
By the early 90s Woody's practice
was producing over $1,000,000!
Because of the book and the
incredible success of the practice... Woody began to get speaking
invitations nationwide and started Excellence in Dentistry Inc., an
information marketing company that publishes The Profitable Dentist
Magazine, promotes national seminars, has a tape of the month/CE
credit club, sells products and provides an elite coaching club
program for dentists.
Back in the days of driving that
rusty Volkswagen and struggling to pay his bills... few would have
predicted Woody's rise to success and his tremendous impact on the
Woody is living testimonial to the
concept that hard work and perseverance pays off!